TikTok Shop · Affiliate & Creator Programmes · US & UK
Affiliate and creator programmes for DTC brands. US and UK stores, managed remotely.
$10M+ GMV driven across three agency portfolios, 2022–present. $1.5M+ currently under management. $984K affiliate-attributed.
01 / The problem
Most programmes recruit endlessly and reactivate never. A hundred creators each post one video, and nothing compounds. The number almost nobody tracks is volume per creator — and it is the one that moves GMV.
Drag the sliders. Same video count, a tenth of the creators to manage — and the algorithm learns faster from ten angles by one person than from one angle by ten.
02 / What I actually do
Sourcing, filtering and onboarding affiliates by segment, not by follower count.
Rules that survive 2,500 affiliates, including a 14-day post-or-cut threshold.
A four-tier segmentation model with different messaging and cadence per tier.
Creative-fed campaigns, budget pacing, ROI targets that reflect reality.
Leading indicators, not vanity GMV. The numbers a founder should actually act on.
All five are run hands-on inside Seller Center. If it cannot be shown on a screen, it does not go on this list.
03 / Selected results
Scaled one TikTok Shop account to consistent 28-day GMV on a $10,000 monthly programme budget. Creator-driven, not paid-led.
Scaled Cuddles, a UK tissue and paper-goods brand, from launch to £100K/month in TikTok Shop sales.
Ran 1,500+ affiliates across three DTC brands, driving over $1M in monthly GMV.
04 / The systems
05 / Free
The exact sequence we run from sample dispatch to first video — what is sent, by whom, and the trigger for each day.
No list, no sequence of follow-ups. One email with the sequence attached.
06 / Experience
07 / Contact
Send me the account and I'll tell you which of the three usual constraints you're hitting.
Remote contractor.
12pm–5pm US Eastern
9am–2pm US Pacific